May The Mouse Be With You

A long time ago in a galaxy far, far away, there was the first Star Wars trilogy. These were fantastic films that captured the movie-going public’s imagination. They told the story of the overthrow of the galactic emperor by the Rebel Alliance and the redemption of the villain Darth Vader by his son Luke Skywalker. Then, there was a 16 year lull, and the story continued, sort of. George Lucas told the back story of how young Anakin Skywalker was seduced by the evil emperor to become Darth Vader. The Stars Wars story didn’t advance after the third movie, “The Return of the Jedi”, and the latter movies weren’t even that good.
Now new life has been injected into the franchise. Disney has purchased Lucasfilm for $4.05 billion. Lucas owned the film company, so he will receive half the sale price in cash and the rest in Disney stock. This will make Lucas the second largest non-institutional shareholder with 40 million shares (behind the estate of Steve Jobs who sold Pixar to Disney).
Star Wars lives in many media, not just the movies. There are video games, toys, books, cartoons and comics. George Lucas made sure that his vision wasn’t corrupted, and kept tight watch on his approval of stories created outside the movies. Characters and plot lines in the comics would appear in the cartoons. The Expanded Universe (or EU as it is known) extends millennia in the Star Wars timeline and has been in existence since the first movie came out in 1977.
It is too early to say what impact the sale will have on some of the other outlets. Mike Timko, owner of Fun Stuff Toys in Seaford, said Disney is already strong in the toy market, particularly Leggos. Levittown Gamestop representative Christa Speranza, a self-identified “huge Star Wars fan”, believes, “It is a huge marketing idea for Disney since they now also own Marvel comics and films, but I’m not sure if it will impact the video games.” Mid-town Comics media spokesperson “Thor”, said it is a good thing. “The franchise was slowly getting out of the public eye. Disney saw the potential. They have a good track record and fans will be happy there will be more stories.” He also said it’s hard to say how this will impact the comics.
The consensus is though that it will significantly impact the movies, which is how it all started. If there was any initial concern, it was would the story suffer under Disney, but they made the great choice of choosing director J.J. Abrams to direct the first movie of the next planned trilogy. He recently resurrected the “Star Trek” franchise and expectations are very high he will do a spectacular job with this one.
Mickey Mouse might not be able to beat Darth Vader but apparently he can buy him out. This is a good thing. In this galaxy, there hasn’t been this much excitement in a long time.


2013 State of The Union

-Hurry up Mr. President, I need to finish this before 11:00.

-Good start President Obama, I’m glad to hear the troops are headed home.

-Its funny and awkward who stands and who doesnt.

-I would rather have education reform than have large military spending.

-All right Joe Biden the Presidents joke wasn’t that funny.

-I bet Tim Cook is thinking thanks for mentioning I’m loosing billions.

-I’m all for raising the minimum wage. That means i get a nice pay raise.

-Good to see the President honoring the heros across America.

-The President set a great tone to capture and inspire the hearts of the American people.

-I thought it was a great adress speech, lets see if congress and the President can agree on the issues at hand.


The 2013 Superbowl was one for the ages and one for the record books. From Beyoncé’s incredible halftime performance to a game delay over 30 minute and even shenanigans from Shaq.The game had a bit of a lopsided feel in the first half, but thanks to the power outage Baltimore had prevailed and Ravens won their 2nd title. As entertaining as the game was what really interested me was seeing the 2013 Superbowl commercials that advertising agencies worked night and day to create. A select few commercials that caught my attention were the Dodge Ram and Jeep commercials. I don’t know what the Ad executives at Chrysler were thinking when they made those commercials, but they definitely weren’t thinking cars. Both ads tried to capture a feel of patriotism and a sence of where the average American comes from. I nearly cried when I watched the jeep ad. they show troops coming home from war and you think it’s an ad to support our troops, but you see the jeep logo and feel a bit duped. the commercial had nothing to do with cars. It was a very well done and creative commercial, it just had nothing to do with the product they sell. You could argue and say that they were selling a message rather than an ad, but i tend to feel businesses try to make money with their ad time.

I decided to ask a few of my friends what they thought of the Superbowl and especially the commercials. James Rolleston stated ” The Superbowl commercials were way to extravagant, a bit edgy, but I especially like the Bar Rafaeli commercial with the nerdy guy.” My friend Scott said ” I was surprised to see not only a christianity commercial, but also a church of scientology ad as well.” I also asked my dad what he thought of the commercials he stated ” That Volkswagen commercial with the caucasian man doing a Jamaican accent was hysterical.” Now all three of them had different answers one main concept remained the same. The ad caught the attention of the viewer and in most cases remembered the product. By doing something new, creative, funny, or something just odd, if the consumer remembers the commercial he’s more inclined to buy the product. catching the attention of the viewer is the top priority.

With the 2013 Superbowl adjourned we enter monday as one of the most recorded sick days of the year. Fans relax and wait for the end of summer to begin the next season, but one wonders who will play in the next Championship? what show will they put on next? And of course, what are the commercials next year going to entertain us with?